Li-Ning Spring / Summer 24
Content Management
For their Spring/Summer 2024 show, I supported China's world-leading sports brand Li-Ning with the streamlining of their visual assets around Paris Fashion Week by...
..Coordinating photographers and video production
..Overseeing feedback loops, editing and communication
..Distributing content to relevant parties
Watch the full show below with a special guest performance from Offset (Migos) at the end.
About
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture.
This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.
Li-Ning Spring / Summer 24
Content Management
For their Spring/Summer 2024 show, I supported China's world-leading sports brand Li-Ning with the streamlining of their visual assets around Paris Fashion Week by...
..Coordinating photographers and video production
..Overseeing feedback loops, editing and communication
..Distributing content to relevant parties
Watch the full show below with a special guest performance from Offset (Migos) at the end.
About
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture.
This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.
instagram.com/lining.official/