Li-Ning
Global Social Media
Providing China's leading sports brand Li-Ning with social media outreach on Instagram, Facebook & Youtube in detail with...
..Content Operations
..Publishing content
..Reports & Analytics
..Paid Content Promotions
..Community Management
...Marketing Material such as Toolkits
Beinghunted. — 2019-2021
Started managing the account from 56k followers and helped it to grow to nearly 200k the following year and managing the strategy / content curation throughout fashion weeks.
Freelance — 2023
Continued running the account growth in a slightly more operational way from 267k to 307k following.
About
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture.
This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.
Li-Ning
Global Social Media
Providing China's leading sports brand Li-Ning with social media outreach on Instagram, Facebook & Youtube in detail with...
..Content Operations
..Publishing content
..Reports & Analytics
..Paid Content Promotions
..Community Management
...Marketing Material such as Toolkits
Beinghunted. — 2019-2021
Started managing the account from 56k followers and helped it to grow to nearly 200k the following year and managing the strategy / content curation throughout fashion weeks.
Freelance — 2023
Continued running the account growth in a slightly more operational way from 267k to 307k following.
About
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture.
This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.